The millennial generation, the largest generational cohort on record, is poised to possess more spending power than other living generations. Charities eager to tap this donor pool can better engage millennials by tying contributions to high-quality, personalized experiences.
Philanthropy in the Millennial Age
Trends toward Polycentric Personalized Philanthropy
By Elizabeth Crisp Crawford, Jeremy Jackson
This
article
appeared in
the Spring 2019 issue of The Independent Review.
Other Independent Review articles by Jeremy Jackson | |
Summer 2017 | The Limits of Redistribution and the Impossibility of Egalitarian Ends |