Personalized medicine recognizes that each of us may be different from every other individual. Where those differences are discovered, it seeks unique therapies. What I call “cookbook medicine” urges doctors to treat all patients with similar symptoms the same way. It implicitly assumes we are all alike.
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John Goodmanis a Senior Fellow at the Independent Institute, author of Priceless: Curing the Healthcare Crisis and President of the Goodman Institute for Public Policy Research.
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