Philanthropy in the Millennial Age

Trends toward Polycentric Personalized Philanthropy

By Elizabeth Crisp Crawford, Jeremy Jackson

The millennial generation, the largest generational cohort on record, is poised to possess more spending power than other living generations. Charities eager to tap this donor pool can better engage millennials by tying contributions to high-quality, personalized experiences.

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Elizabeth Crisp Crawford
is associate professor in the Department of Communication at North Dakota State University.
Jeremy Jackson
is associate professor in the Department of Agribusiness and Applied Economics at North Dakota State University and director of the North Dakota Center for the Study of Public Choice and Private Enterprise.

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