The millennial generation, the largest generational cohort on record, is poised to possess more spending power than other living generations. Charities eager to tap this donor pool can better engage millennials by tying contributions to high-quality, personalized experiences.

This article will be posted in full nine months after its initial print publication. To read it now, please download the issue via the Independent Review app (available on iOS, Kindle Fire and Android) for $2.99, or buy a print copy of this issue for $12.00.

Other Independent Review articles by Jeremy Jackson
    Summer 2017   The Limits of Redistribution and the Impossibility of Egalitarian Ends