I have traveled so much over the last few months that Im recognized at the Delta check-in counter at the Birmingham airport. This travel has given me ample time to think about what airlines owe their customers. Airlines take flak periodically when they try to charge extremely obese passengers for two seats, and I have some notes I made years ago when there was a similar dust-up about leg room (or the lack of it) for tall passengers. As a tall guy (about 65), I know the discomfort of sharing a row with another big passenger. Isnt it outrageous that they cram us into those tiny seats to increase their profits? Dont the airlines owe us comfortable rides?
No and no. Its clear when we ask what airlines would have to give up. It might seem callous to write, Big passengers who value comfort could pay to sit in first class or the comfort seats. We did not choose to be this way, however. Why should the big and the tall pay more, especially when we are that way through no fault of our own?
The answer is pretty simple: It costs more to serve big-and-tall passengers. Its not because we ask for a refill on coffee (which I do), or because we take too many snacks. We cost more because we take up more room. An obese passenger spilling over into the next seat so much that no one can sit there costs the airline the revenue they would have enjoyed by selling the seat to another passenger. I dont see how this is fair to the workers and shareholders who rely on the airlines prosperity for income. A single obese passenger taking up two seats for which passengers would pay $500 each costs $1,000the airlines revenue from selling tickets to someone else to accommodate. It might be an injustice in a cosmic sense, but its unclear why this is the other passengers problem.
Legroom is like that, too. Airlines could offer more legroom, but they would have fewer seats per plane if they did. The revenue they would have to give up to provide the more comfortable seats is the cost of accommodating taller passengers. But again, its not clear why my height (and girth, truth be told) are the responsibility of teachers in California whose pension funds might own Delta stock. Should they accept lower profits and less-comfortable retirements because I want more legroom?
Lets come back to If you want it, pay for it because it illustrates how people respect one anothers choices in free markets. Airlines offer more legroom and wider seats for people willing to pay for them. But time and again we passengers reveal through our choices that were not willing. If I wanted to guarantee myself a lot of space, I could do so by booking a seat in first class or Comfort+. I usually dont do this, though. Instead, I pay the basic economy fare and essentially enter into a lottery where, because I fly Delta pretty regularly, I occasionally get bumped up to Comfort+ or first class. I could pay for guaranteed legroom, but Im not usually willing to. I grumble when I fold myself into a tiny seat with no legroom next to someone my size. I remind myself, however, that I could have paid a little extra to be more comfortable but decided I preferred other things instead.
Why isnt travel more comfortable when it easily could be? Simple: Passengers arent willing to pay for it. By offering bigger seats and more legroom, airlines are essentially asking if were ready to cover the cost of providing the additional comfort. When we choose cheaper, less comfortable economy class seats, were saying No, thank you.