Bruno S. Frey
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Bruno S. Frey is Full Professor of Economics at the University of Zurich, Distinguished Professor of Behavioural Science at the Warwick Business School at the University of Warwick, and Research Director of the Centre for Research in Economics, Management and the Arts (CREMA), Switzerland. He is Managing Editor of Kyklos, and he received his Ph.D. in economics from the University of Basel.

His recent books include Glück: Die Sicht der Ökonomie; Happiness: A Revolution in Economics' Economics and Psychology: A Promising New Cross-Disciplinary Field; Was vermag Ökonomie?; Dealing with Terrorism: Stick or Carrot?; Successful Management by Motivation: Balancing Intrinsic and Extrinsic Incentives; Happiness & Economics; Inspiring Economics: Human Motivation in Political Economy; Managing Motivation: Wie Sie die neue Motivationsforschung für Ihr Unternehmen nutzen können; Arts & Economics. Analysis & Cultural Policy; Not Just For the Money.